about forma

Forma is a San Francisco–based floral studio exploring the intersection of nature and design. Sculptural, moody, and always evolving, our work highlights the imperfect beauty of flowers through arrangements that balance restraint and abundance, shadow and light.

Created by Haley Arnold, Forma grew out of a background in fine arts and a love for form, texture, and contrast. What began as personal experimentation has become a dedicated practice — one that approaches flowers as a medium for sculpture, not just decoration. Each arrangement is created as a one-of-a-kind composition, embracing imperfection and the fleeting nature of blooms.

Grounded in experimentation and inspired by sculptural flowers, Forma creates pieces for everything from intimate gatherings to large-scale installations.

At its core, Forma is about more than flowers. It’s about form, presence, and expression — floral design that feels intentional, striking, and unforgettable.